Intel’s character fetish
What is it with these people and their character-based ads? Far and away, Intel has used more zany characters to tell their story than any other technology company. This isn’t a marketing plan, it’s...
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Intel’s “Chase” strikes again
Intel’s on-again, off-again flirtation with creativity has taken a turn for the better, thanks to the efforts of agency Venables & Partners. Remember the neat film they made a few months back — The...
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And now, a different kind of Apple book
True confession time: I’ve written a book. Something tells me you won’t be surprised when I tell you it’s about Steve Jobs and Apple. But this book is different. Really. That’s because (a) I had a...
View ArticleIntel’s “new era” echoes Apple’s old idea
Thanks to Intel, “a new era of computing” has arrived. No more thick, heavy laptops. No more clunky design. This is the dawn of the “ultrabook”: super-thin, super-light and beautifully sculpted. It’s...
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